Showing results 1 to 20 of 26
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2000 | Andhra Pradesh packet tea market: A study; Harrisons Malayalam Limited | - | Sudhir Kumar, K R | | | | |
| 2002 | Competition benchmarking & positioning study for priority banking; Standard Chartered Bank | - | Hariharan, s | | | | |
| 2010 | Consumer behavior and branding: concepts, cases and readings | - | Kumar, S Ramesh | | | | 612p. |
| 2010 | Consumer behavior, 10th edition | - | Schiffman, Leon G ; Kanuk, Leslie Lazar ; Kumar, S Ramesh ; Wisenblit, Joseph | | | | 640p. |
| 2014 | Consumer behavior, 11th edition | - | Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh | | | | 504p. |
| 2018 | Consumer behavior, 12th edition | - | Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh | | | | xix, 669p. |
| 2021 | Consumer perception and behaviour towards colors | - | Ashok, Dhumal Amey ; Das, Soumyadip | | | | 18p. |
| 1997 | Consumer research on the performance of ELLE 18 and advertising effectiveness; Lakme Lever Limited | - | Sushma, Jayachandran | | | | |
| 1987 | Consumer research; Indian Toy Industry, Bangalore | - | Suresh, Ramani | | | | 49p. |
| 2021 | Consumer traits impacting the effectiveness of virtual conversational agents | - | Swathi, M ; Pal, Indrani | | | | 21p. |
| 2021 | Critical analysis of the influence of co-shoping & technological aid on consumer purchasing intent | - | Ghosh, Ananya ; Roy, Kangkan | | | | 36p. |
| 2021 | Customers and ecommerce in post covid era | - | Paikaray, Abhijit ; Saha, Shaswata | | | | 21p. |
| 2021 | Digital beautification and impulse buying | - | Singh, Ankit ; Ranjan, Anish | | | | 29p. |
| 2021 | Effectiveness of surrogate marketing on consumer behaviour in the Indian context | - | Aggarwal, Pranav ; Krishnakant, Tayade Prathamesh | | | | 21p. |
| 2021 | Ethnic diversity: impact of choice of fashion models on purchase behaviour | - | Verma, Plaksha ; Sneha, V | | | | 29p. |
| 2021 | Impact of chatbots on consumer purchase decision | - | Samhitha, Khatravath ; Chandra, Madina Manish | | | | 23p. |
| 2021 | Impact of packaging on consumer buying behaviour | - | Bhavana, K ; Srevatsan, S | | | | 13p. |
| 2021 | Key factors driving consumer's hyperlocal delivery choice | - | Bhavana, Alugubelli ; Pandey, Satyarth | | | | 19p. |
| 2021 | Post-covid festive purchase and marketing strategies used by the managers to attract customers | - | Gupta, Rajat ; Hule, Siddhant | | | | 22p. |
| 2000 | Pressure test-Britannia nutrichoice good morning, in the city of Bangalore; Britania Industries Limited, Bangalore | - | Bharath, P | | | | |
