Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Cosmetics industry
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1997 | Consumer research on the performance of ELLE 18 and advertising effectiveness; Lakme Lever Limited | - | Sushma, Jayachandran | ||||
| 2019 | How augmented reality integrated mobile application influence the end consumer’s purchase intent for cosmetics? | - | Keerthana, A ; Gupta, Naman | 18p. | |||
| 1997 | Study of direct selling companies in the cosmetics industry (Avon and Oriflame); Lakme Lever Limited | - | Sharma, Rajat | ||||
| 2013 | Studying consumer responsiveness towards organic cosmetics | - | Jaiswal, Nimit ; Vyas, Aditya Ghanshyam | 29p. |