Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2017 | A typical shifts post-failure: influence of co-creation on attribution and future motivation to co-create | - | Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G | Journal of interactive Marketing | Vol.38 | 64-81p. |