Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Customer acquisition
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2019 | Analysis of factors affecting customer retention at “Trends in Vogue” hair Salons: No-show prediction | - | Mysore, Akshay ; Bhatia, Raghav | 18p. | |||
| 2000 | Building business models and determining generic trends for two industries in the B2B sphere on the net; NIIT | - | Shantanu, Sumit | ||||
| 2000 | Building business models and determining generic trends for two industries in the B2B sphere on the net; NIIT | - | Shantanu, Sumit | ||||
| 2003 | LGSI Enterprise technology group; LG Soft India Private Limited | - | Vaidyan, Jacob Varghese | ||||
| 2003 | Project stix: Retention model; Sangam Direct - Indexport Limited, Mumbai | - | Karmakar, Puspen | ||||
| 2016 | Study of online grocery market in India with focus on customer acquisition, customer retention and increase in share of wallet | - | Gupta, Aditya Kumar ; Moon, Asawari Milind | 35p. |