Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Customer behavior
Showing results 1 to 7 of 7
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2017 | Cooperation in service systems with impatient customers | - | Prakash, Amritha ; Milton, T Christo Sagaya | 10p. | |||
| 2017 | How retail banks are using digital tools to retain customers ? | - | Benchikh, Sofiane ; Manceron, Gregoire | 32p. | |||
| 2013 | Identifying the perceived risks encountered by consumers in the retail category and analysis of their behavior patters to overcome suck risks | - | Nongsiej, Latngenhun ; Jain, S Abhisek | 31p. | |||
| 2019 | Impact of utiliterian benefits on custmer loyalty | - | Singhka, Archita Kumari Himmat ; Roy, Souvik | 17p. | |||
| 2020 | Increasing customer engagement using digital media | - | Rao, Divyanshi ; Tawari, Keshav | 18p. | |||
| 2019 | NPS prediction for GE | - | Malhotra, Siddharth ; Jain, Rhythm | 21p. | |||
| 2020 | Study influencer micro moments analysis in marketing | - | Harika, Arravoth | 22p. |