Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Customer engagement
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2022 | Customer reciprocity in greening: the role of service quality | - | Basu, Debarati ; Chakraborty, Kamalika ; Mitra, Shabana ; Verma, Nishant Kumar | International Journal of Quality and Service Sciences | Vol.14 | Iss.2 | 238-257p. |
| 2020 | Increasing customer engagement using digital media | - | Rao, Divyanshi ; Tawari, Keshav | 18p. | |||
| 2014 | Intelligent sales assistant system enhancing shopping experience and customer engagement | - | Saha, Bhaskar Jyoti ; Sethi, Megha | 27p. | |||
| 2019 | Willingness of consumers to pay for personalized products and services | - | Daga, Udit ; Koli, Neha | 16p. |