Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1996 | Devising marketing strategies for relaunch of Ganga mineral water in Delhi; G M Sales Super Casette Industries | - | Bana, Gaurav | ||||
| 1999 | Identifying customer and buyer preferences and trends in two states and Designing the elements of a campaign for 17" B & W T.V's:; BG MTV, Philips India Limited, Pune | - | Venkatesh, S | ||||
| 2003 | Market research on the African market for elastomeric rubber tapes (Part 1) and Market research on the market for elastomeric rubber tapes in Tirupur (Part 2); Garware Elastomerics Limited | - | Barua, Arijit | ||||
| 1992 | Maruti 1000: Customer profile and perceptions - A market study; Maruti Udyog Limited, New Delhi | - | Narayana, N Satya | 91p. |