Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Customer relation
Showing results 1 to 9 of 9
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1997 | Building credibility with internal customers | - | Marathe, D. G. | 42p. | |||
| 2011 | Clent's spares and service business transformation: Accenture Management Consulting | - | Khanna, Siddharth | 8p. | |||
| 2006 | Customer value assessment of shared services | - | Sridhar, V. | 71p. | |||
| 2017 | Know your customer usage (KYUC) | - | Sivasubramaniam, Kalyanasundaram ; Shukla, Vineet | ||||
| 2009 | Mechanisms to influence industrial buyer behavior | - | Avinash Babu, M. ; Madhusudan, M. B. | 78p. | |||
| 2011 | Modelling club CINEPOLIS loyalty program and customer relationship management for CINEPOLIS | - | Rajesh Kumar, N. | 16p. | |||
| 2008 | Sector funds customer analysis: strategies to improve fund flows and expand customer base | - | Gandhi, Anuj ; Sainath, Arvind | 35p. | |||
| 2012 | Sustaining long term client relationships in IT services industry | - | Agarwal, Deepanshu ; Kiran, Usha | 31p. | |||
| 1999 | Towards customer focused marketing: an empirical study of BFW | - | Kulkarni, Sanjay ; Sreekanteswar, S. | 55p. |