Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject
Customer relations
Showing results 1 to 9 of 9
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2004 | C and I service delivery | - | Sekhri, Kanu Priya | | | | 24p. |
| 2008 | Enhancing marketing performance: discussion | - | Mulky, Avinash G | IIMB Management Review | Vol.20 | Iss.4 | 423-435p. |
| 2017 | Knowing the value of your customer | - | Shankarnarayan, Gayatri ; Ramani, Rohit | | | | 14p. |
| 2008 | Leveraging customer to customer interactions in a B2B purchasing context | - | Singh, Abhishek ; Ashok, B. | | | | 62p. |
| 2008 | Marketing the value paradigm to price sensitive customers | - | Singh, Abhishek Kumar ; Nayak, Mandar | | | | 57p. |
| 2013 | Perceptions driving the loyalty intentions of mobile customers of BSNL | - | Sravanan, C. N. Sai | | | | 80p. |
| 2008 | Proposal for evaluation and implementation of activity based costing and management for decision making on pricing and customer profitability | - | Gupta, Kapil ; Praveen, C. | | | | 50p. |
| 2005 | Tracking global trends in media and uncovering consumer insights to enhance customer satisfaction for the ET-Brand: to the Economic Times "Brand Mindset Group". | - | Adak, Siddartha | | | | 35p. |
| 2007 | Understanding business customer behaviour retention strategies for BSNL | - | Pani Prasad, P. | | | | 126p. |
