Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Customer relationship management
Showing results 1 to 15 of 15
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2007 | Analysis of global top 50 apparel companies for assessing opportunities and concerns: Freudenberg and Vilene International, Hong Kong | - | Sood, Varun | | | | 5p. |
| 2000 | Analytical CRM: Creating responsive, customer-focused organisations | - | Verma, Rohit | | | | |
| 2019 | Artificial intelligence in enhancing CRM in the apparel retail | - | Aditya, N C V ; Nagavenkatamaruthiram, Munta | | | | 21p. |
| 2007 | Business process mapping for Siebel CRM verticals: IBM BCS Private Limited | - | Priyanka, B. | | | | 18p. |
| 2016 | Cause related marketing | - | Sarkar, Rahul ; Kumar, Rohit | | | | 65p. |
| 2000 | CRM sales; NIS Sparta Limited | - | Bagchi, Archi ; Kundu, Kaushik | | | | |
| 2001 | Customer relationship management: emerging concepts, tools and applications, 1st edition | - | Sheth, Jagdish N ; Atul, Parvatiyar ; Shainesh, G | | | | 544p. |
| 2016 | Customer relationship management: Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM | - | Shainesh, G | | | | |
| 2003 | Customer strategy program; Standared Chartered Bank, Plc | - | Guha, Suhaditya | | | | |
| 2003 | Data mininig application to predict customer churn | - | Rao, Srinivas P ; Srivastava, Vishal | | | | |
| 2015 | Meet the journal editors’ panel and session on bridging research perspectives: Customer relationship management | - | Shainesh, G | | | | |
| 2013 | Optimal CLV based decisions for existing customer management in situations of sequential social influence | - | Guhesh, Nalini | | | | 168p. |
| 2000 | Organisation transformation to customer cenrticity | - | Dhongadi, Sunil ; Garimella, Kishore | | | | |
| 2000 | System implementation for customer escalation management - Intranet based web for supply chain operation; Compaq Computer (India) | - | Mazumder, Tapan Kumar | | | | |
| 2001 | Technology aspects of customer relationship management solution | - | Sumitra devi, G | | | | |
