Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Customer retention
Showing results 1 to 10 of 10
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2019 | Analysis of factors affecting customer retention at “Trends in Vogue” hair Salons: No-show prediction | - | Mysore, Akshay ; Bhatia, Raghav | | | | 18p. |
| 2016 | Customer relationship management: Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM | - | Shainesh, G | | | | |
| 2001 | Customer segmentation for cross sell offer - personal loans to cards; Citibank N A | - | Radhika, B | | | | |
| 2000 | Dask in India - A project in premium retailing; Tata International Limited, Bangalore | - | Sehgal, Sanjeev | | | | |
| 2002 | Development of a campaign management blueprint; ICICI Bank | - | Basu, Hindol | | | | |
| 2020 | Examining the effect of influencer marketing on consumers' attitude and purchase intention | - | Bajpai, Ishita ; Deekshaa | | | | 34p. |
| 2020 | Impact of customization on purchase intention | - | Biswas, Ankita ; Sindhura, K S | | | | 26p. |
| 2020 | Impact of virtual vs physical trial on customer purchase intention of eyeglasses | - | Akhila, Avala ; Bhatoa, Madhuri | | | | 29p. |
| 2016 | Study of online grocery market in India with focus on customer acquisition, customer retention and increase in share of wallet | - | Gupta, Aditya Kumar ; Moon, Asawari Milind | | | | 35p. |
| 2020 | Understanding the impact of humour on the purchase decision of customers | - | Meena, Deepshikha ; Vishal Reddy, Vakati V | | | | 27p. |
