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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Customer survey
Showing results 1 to 20 of 20
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2013 | A study on impact of product name on customer perception and its market performance | - | Pandit, Amit Kumar ; Yadav, Ankur | | | | 24p. |
| 1992 | Car radial tyres: A market analysis and positioning strategy; MAA Communications, Bangalore | - | Prakash, S | | | | 91p. |
| 1987 | Customer opinion survey: A report; Modi Xerox Limited | - | Dugal, Mohinder | | | | 87p. |
| 1986 | Customer opinion survey; Modi Xerox Limited, Pune and Bangalore | - | Gupta, Vivek | | | | 99p. |
| 1986 | Customer opinion survey; Modi Xerox Limited, Rampur, UP | - | Jakate, Deepak P | | | | 76p. |
| 1989 | Customer satisfaction measurement survey; Modi Xerox Limited, Lucknow | - | Chaba, Rajeev | | | | 147p. |
| 1989 | Customer satisfaction measurement survey; Modi Xerox Limited, Madras | - | Prasad, V Raghavendra | | | | 96p. |
| 1992 | Customer satisfaction measurement survey; Modi Xerox Limited, Madras | - | Prabu, G Balaji Vivek | | | | 50p. |
| 1987 | Customer satisfaction measurement survey; Modi Xerox Limited, Madras | - | Subramaniam, Chandrasekar | | | | 88p. |
| 1982 | Customer survey to aid in formulating the marketing strategy for a new product (Petrol Engine for Bicycles); Karnataka Filters Private Limited, Bangalore | - | Sridhar, K | | | | 94p. |
| 1998 | Distribution channel analysis for fiber glass reinforcement; Owens Corning India Limited | - | Mishra, Divyanshu | | | | |
| 1999 | Insights into the refrigerator market at Chennai: PhaseI: Mystery shopping PhaseII: Customer survey PhaseIII: Institutional sales; Godrej-GE Appliances Limited | - | Balachandran, Arun | | | | |
| 1992 | Lubricant distributor network and customer response for GNO's new fluid products; Grindwell Norton Limited, Bombay | - | Kumar, K G Pawan | | | | 58p. |
| 1996 | Market outlook study for a modern and state-of-the-art furniture project; Kamdar Private Limited, Mumbai | - | Sankar, A. Niranjan | | | | |
| 1988 | Modi xerox: Consumer satisfaction measurement survey 1988; Modi Xerox Limited, Guwahati and Calcutta | - | Banerji, Sugato | | | | 124p. |
| 1998 | New product development feasibility study of a new mouth freshener; Warner Lambert India Private Limited, Mumbai | - | Sahai, Alok Kumar | | | | |
| 2000 | Relaunch of Lacto King; Parrys Confectionery Limited | - | Surendra, Patel M | | | | |
| 2001 | Study of food retailing industry in India | - | Nandi, Anirban ; Arora, Vaibhav | | | | |
| 1996 | Study of the room air-conditioner market in Mumbai and buyer behaviour associated with air conditioners; Godrej - GE Appliances Limited | - | Sapre, Sachin S. | | | | |
| 2001 | Vending channel strategy – offices; Hindustan Lever Limited | - | Turra, Mohammed ; Seth, Ritu ; Jayabalan, Sreekanth | | | | |
