Browsing by Subject Elaboration likelihood model

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2022An attractive proposition? Persuading retail consumers to prefer reward-based crowdfunding for owning upcoming technologies-Banerjee, Shankhadeep ; Bose, Indranil Information and ManagementVol.59Iss.6AN:103663