Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Emoji
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2020 | Analysis of the impact of emoji on brand association and purchase intention | - | Kumar, M Manoj ; Kirandev, P | 22p. | |||
| 2019 | Effect of emoji on purchase intention and impulse buying of FMCG products | - | Sivrath, Rishal ; Vignesh, A | 35p. | |||
| 2019 | To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising | - | Das, Gopal ; Wiener, Hillary J D ; Kareklas, Loannis | Journal of Business Research | Vol.96 | 147-156p. |