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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject FMCG companies
Showing results 1 to 5 of 5
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Experiential marketing: How FMCG companies can explore experiential marketing for new/established brand? | - | Yadav, Prakash Singh ; Raghava, B S | 21p. | |||
| 2010 | In-Store promotions by FMCG companies in modern trade channels – An empirical study | - | Hari, Om Prakash ; Naresh, Panjala Vamshi | 27p. | |||
| 2014 | Internet marketing strategies of FMCG companies | - | Rao, Amit Praveen ; Aggarwal, Arushee | 18p. | |||
| 2001 | Studying supply chain and logistics costs of FMCG and other industries Southern India; Container Corporation of India Limited | - | Mandal, Anirban | ||||
| 2015 | To research and propose different alternatives to remove and reduce the bottleneck of billing. | - | Kumar, Pawan ; Singh, Himanshu | 8p. |