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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject FMCG industry
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2014 | Development of performance matrix for supply chain in FMCG industry | - | Jassal, Jasdeep ; Sampathirao, Sridhar | 19p. | |||
| 2016 | Game theoretic analysis: Dabur vs Patanjali | - | Dey, Koustav ; Aggarwal, Pulkit | 21p. | |||
| 2010 | In-Store promotions by FMCG companies in modern trade channels – An empirical study | - | Hari, Om Prakash ; Naresh, Panjala Vamshi | 27p. | |||
| 2011 | Innovations in FMCG | - | Singh, Ashutosh Kumar ; Vidhya, D | 43p. | |||
| 2016 | The phenomenal rise of patanjali ayurved Ltd. As a brand in India | - | Garg, Rasham ; Adhikari, Sharmili | 19p. | |||
| 2022 | Understanding brand switching behaviour in FMCG industry | - | Bhatia, Pallavi Haresh ; Marda, Sanjana | 58p. |