Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 4-May-2012 | Increasing impact of social media in India | - | Vaidyanathan, R | The Free Press Journal | |||
| 2013 | Market segmentation of facebook users | - | Dash, Raj | 44p. | |||
| 2023 | Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication | - | Jha, Ashish Kumar ; Verma, Nishant Kumar | Information Systems Frontiers | Vol.26 | 177-194p. | |
| 23-Jul-2010 | Unveiling serious face of Facebook | - | Kumar, S Ramesh | The Economic Times |