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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Fitness industry
Showing results 1 to 7 of 7
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2020 | An analysis of employer-driven sports and fitness initiatives | - | Harish, C R R ; Saktheesh, Arun | 25p. | |||
| 2015 | Consumer attitudes towards adoption and usage of fitness wearables | - | Goel, Aman ; Pathak, Ashutosh Prakash | 75p. | |||
| 2019 | Disruption in fitness industry | - | Jain, Dipali ; Srivastava, Ankita | 17p. | |||
| 2018 | Fitness industry: Sports and Indian society; A study of the emergence of fitness industry in India | - | Agarwal, Garima ; Kakarla, Hari | 19p. | |||
| 2018 | Start-ups and the Indian fitness industry: An overview of the entrepreneurial ventures | - | Agarwal, Garima ; Kakarla, Hari | 21p. | |||
| 2014 | Study of behaviour of fitness enthusiasts | - | Ara, Anjum ; Babu, M Ramesh | 25p. | |||
| 2019 | To understand Indian millennials’ consumer behavior in the smart wearables’ category (fitness bands) | - | Bhadada, Radhika ; Koli, Neha | 16p. |