Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Gift giving
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2023 | Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery | - | Reshadi, Farnoush ; Givi, Julian ; Das, Gopal | Psychology and Marketing | 1-9p. | ||
| 2023 | Givers eschew gifts that are inferior to their own: How social norms, regulatory focus, and concerns about offending lead givers astray | - | Givi, Julian ; Das, Gopal | Journal of Consumer Psychology | Vol.33 | Iss.2 | 363-376p. |