Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Hotel Industry
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1996 | Brand evaluation of welcomgroup hotels and a comparitive study of the welcomgroup chain and competitors; ITC Hotel | - | Aishwarya, Jayaraman ; Meenakshi, Garodia | ||||
| 2013 | Improving the effectiveness of hotel loyalty programs through data mining | - | Nagadevara, Vishnuprasad | 487-500p. |