Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Impulse channel
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2003 | Design of an ideal distribution channel for impulse purchase products in the current as well as emerging portfolio; Britannia Industries Limited | - | Srivatsa, K R Rajiv | ||||
| 2003 | Study of the impulse channel and elements of the marketing mix for time pass.; Britannia Industries Limited | - | Jog, Rohit Ravindra |