Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2003 | Customer perception about the RCPL and to find the reasons, which are hindering the growth and make suggestion to solve these problems and also measuring the effectiveness of visibility drive currently being carried out by the company in the Mumbai market; Shaw Wallace Beer Division, Mumbai | - | Gupta, Vikas |