Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Media
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1995 | Coping with fragmentation - Doordarshan's response to star TV and the media explosion | - | Savithri ; Saboo, Anil Kumar | ||||
| 1995 | Impact on MNC entry and the media explosion on the Indian advertising industry | - | Satyajit, R ; Wagle, Ninad | ||||
| 2008 | Mapping opportunities for financial sponsors involvement in media sector: ABN AMRO | - | George, Geetu B. | 15p. | |||
| 21-Jun-2010 | Media’s low credibility | - | Vaidyanathan, R | DNA |