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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Media consumption
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2013 | Indian media and entertainment industry Analysis of the changing trends in media consumption | - | Oraon, Rahul Deo ; Bisoi, Soumya Ranjan | 24p. | |||
| 1991 | Media consumption the consumer of media; HTA, Bangalore | - | Arpita, Shome | 90p. | |||
| 2010 | Media target group definition and identification of media consumption patterns for CLF, AVM and KA categories; Philips Electronics India Limited | - | Sahu, Monalisa | 8p. |