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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Media planning
Showing results 1 to 5 of 5
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2011 | Analysis of media planning models in old and new age media | - | Kumar, Vishal ; Vudatala, Vineeta | 45p. | |||
| 1998 | Identification of alternate opportunities in unconventional media and a qualitative study of conventional media penetration; Chaitra Leo Burnett | - | Swati, Sikka | ||||
| 1989 | Modification and updation of the TV viewership prediction model; Lintas India Limited, Bangalore | - | Nandi, Jaideep | 92p. | |||
| 1993 | On an evaluation and optimization model for media planning | - | Rao, Arza Keshava ; Rao, Mendu Rammohan | 19p. | |||
| 1993 | Optimal model for media planning | - | Rao, Arza Keshava ; Rao, Mendu Rammohan | 22p. |