Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Mobile advertising
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2014 | Art and science of rate cards in online world difference across cultures | - | Agarwal, Ankit ; Sheth, Rushabh Abhilash | 24p. | |||
| 2014 | Industry analysis and value chain fragmentation in mobile advertising | - | Srivastava, Richa ; Thakur, Siddharth Nandan | 15p. | |||
| 2014 | Industry analysis: Mobile specific advertising | - | Kumar, Anurag ; Chourasiya, Devashish | 24p. | |||
| 2010 | Market strategy for mobile advertising in India: taking the idea mainstream | - | Gaitonde, Anandprasanna ; Lakshmanan, Chellappan | 86p. | |||
| 2012 | Mobile advertising in India | - | Johnson, Joel ; Batra, Rajeev | 56p. | |||
| 2013 | Mobile advertising in India | - | Haldar, Anisha ; Satapathy, Chandan | 28p. |