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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Mobile apps
Showing results 1 to 10 of 10
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2018 | A study of ed-tech industry in India, with a focus on the growth of Byju's | - | Sahu, Akshaya Kumar ; Abhishek, M | | | | 29p. |
| 2022 | A study of impact of food and quick commerce apps on the carbon footprint of an individual | - | Gill, Anandita ; Singh, Aditi | | | | 19p. |
| 2015 | A study on app discovery, user acquisition, monetization of a mobile app | - | Anandaraj, Sheia | | | | 15p. |
| 2015 | A study on determinants of consumer download behaviour of mobile apps and develop a rating model to define the factors of stickiness | - | Velmurugan, P ; Harish, D K | | | | 21p. |
| 2022 | Analyzing the pricing of apps on google play store | - | Mondal, Ritam ; Rathore, Himalaya Singh | | | | 15P. |
| 2015 | Competitive analysis and marketing strategy formulation for social media based mobile apps | - | Nanda, Anupam ; Bansal, Vishal | | | | 88p. |
| 2015 | Marketing of cloud and mobile apps to SMEs | - | Kumar, Ashish ; Anoop, B S | | | | 22p. |
| 2015 | Product conceptualization and marketing strategy for a car pool mobile app | - | Jalan, Sandip ; Cheema, Harkawaljit Singh | | | | 24p. |
| 2023 | Sequential Innovation in Mobile App Development | - | Kaushik, Nilam ; Gokpinar, Bilal | Manufacturing and Service Operations Management | Vol.25 | Iss.1 | 182-199p. |
| 2021 | The factors which influence user adoption and retention of mobile applications | - | Sushma, Siddamsetty ; Tonduri, Gopinath | | | | 18p. |
