Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Multimethod
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2021 | How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market | - | Adhikary, Anirban ; Diatha, Krishna Sundar ; Borah, Sourav Bikash ; Sharma, Amalesh | Journal of the Academy of Marketing Science | Vol.49 | Iss.5 | 882-902p. |
| 2021 | Studying heterogeneity in the subsistence consumer market: A context-sensitive approach | - | Shainesh, G ; Janda, Sergej von ; Hillebrand, Christina Maria | Journal of International Marketing | Vol.29 | Iss.1 | 39-56p. |