Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject OTT
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2022 | An exploratory study of marketing promotions and managerial implications on OTT aggregator platforms (Airtel xstream) | - | Shreyas, S ; Pratik, A | 25p. | |||
| 2020 | Customer perception of subscription of OTT services | - | Bamnote, Ankit ; Rankan, Rakshat | 23p. | |||
| 2015 | Over the top (OTT) industry in India: Opportunities and challenges in providing OTT services through cable network | - | Rakheja, Gaurav ; Jain, Nitesh | 18p. | |||
| 2020 | Study of consumer preferences in the emerging OTT Industry in India | - | Saraiwala, Shreya ; Malpani, Megha | 21p. | |||
| 2020 | Study of factors influencing the choice of an over the top (OTT) platform | - | Kohadkar, Amit ; Wankhade, Suraj | 17p. | |||
| 2017 | Study of the online video on demand industry to recommend strategies to increase its penetration in India | - | Prema, Poornima Unnikrishnan ; Vandana | 24p. |