Browsing by Subject Online Simulation
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2018 | Electronic word-of-mouth and the brand image: exploring the moderating role of involvement through a consumer expectations lens | - | Krishnamurthy, Anup ; Kumar, S Ramesh | Journal of Retailing and Consumer Services | Vol.43 | 149-156p. |