Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Personal care
Showing results 1 to 13 of 13
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2021 | Boondh: Cupverting India | - | Parthasarathy, Ajay ; Nandhini, N ; Bhavana, K | | | | 20p. |
| 2020 | Consumer purchase behavior study of cosmetic products in post-covid market | - | Anshul ; Padhy, Monalisa | | | | 20p. |
| 2021 | Effectiveness of "word of mouth" on purchase intention of organic personal care products | - | Sharma, Dipali ; Taritla, Tanmay Rao | | | | 30p. |
| 9-Jan-2012 | Exploring qualitative dimensions in the personal care category | - | Kumar, S Ramesh | | | | |
| 2020 | Impact of Covid-19 on consumer behavior: Fashion and beauty industry | - | Venkatesh, B Prassanna | | | | 17p. |
| 2021 | Impact of covid-19 on consumer behaviour: A study of cosmetic industry | - | Verma, Antra ; Khan, Imran | | | | 21p. |
| 1993 | Post launch evaluation of perfect skin natural makeup; Lakme Ltd. | - | Grover, Munish Kumar | | | | 63p. |
| 1992 | Retail audit on the Bangalore Condom market; CCK Pharma, Bangalore | - | Krishnan, Jayaram | | | | 49p. |
| 2012 | Study herbal shampoo category in Indian context and analyze the brand image of Himalaya shampoo brand | - | Venkatesh, S | | | | 56p. |
| 6-Dec-2011 | Swalpa Adjust Madi | - | Vaidyanathan, R | Swarajya; Centre Right India | | | |
| 20-Oct-2011 | The Nielsen company: Market research for Pantene shampoo | - | Gupta, Seema | | | | |
| 2019 | To understand Indian millennials’ consumer behavior in the smart wearables’ category (fitness bands) | - | Bhadada, Radhika ; Koli, Neha | | | | 16p. |
| 2-Jun-2009 | Why must we always live our lives to western standards? | - | Vaidyanathan, R | DNA | | | |
