Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Promotional mix
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2008 | Measuring the effectiveness of promotional mixes in retail stores | - | Kathuria, Mamta ; Sathish, M. | 70p. | |||
| 2010 | Measuring the various sales promotion strategies and their effectiveness in the urban retail sector | - | Hari, Om Prakash ; Naresh, Panjala Vamshi | 41p. |