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Browsing by Subject Purchase decision

Showing results 1 to 11 of 11
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2020A market research study on impact of Covid-19 on packaging of food products and how it will influence consumer’s purchase decision-Mondal, Rimi ; Sawant, Tanvi 24p.
2017A study on impact of user generated content on brand avoidance in the digital world and implications for management-Vageesh, V ; Vivekanandan, B 42p.
2016Analysis of child psychology and its role in marketing of chocolates-Archana, T R ; Sharanya, M 22p.
2020Effect of product delivery policy and return policy on customer purchase decision on ecommerce websites-Bose, Ronak ; Roy, Raunak 29p.
2020Effectiveness of meme marketing-Panda, Sunali ; Palejwala, Dhruv Anilbhai 20p.
1996Identify and study important values which define the current societal thought across different consumer segments, especially with reference to brands; Marketing and Research Group Private Limited, Bangalore-Jassal, Tina 
2022Impact of artificial intelligence based chatbot on consumer's purchase decision-Marda, Sanjana ; Tiwari, Shringya 20p.
2020Role of ratings and likes in influencing a product’s purchase decision across involvement levels-Kumar, Ajay ; Mota, Neha 31p.
2020Scarcity vs popularity time bound sales cues and their impact on customer buying behaviour-Khuswaha, Pooja Singh ; Singhvi, Divya 20p.
2020Study of consumer perception towards brands endorsing hypernationalism-Narayani, S 24p.
2020Understanding the impact of humour on the purchase decision of customers-Meena, Deepshikha ; Vishal Reddy, Vakati V 27p.
Showing results 1 to 11 of 11