Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Purchase intentions
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2021 | A comparision of the impact meme marketing on purchase intention for experiential goods and material goods | - | Jonnalagadda, Anuraag ; Dinesh, Sonawane Sayali | 23p. | |||
| 2021 | Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions | - | Das, Gopal ; Spence, Mark T ; Agarwal, James | International Journal of Research in Marketing | Vol.38; Iss.4 | 994-1016p. |