Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Purchasing behavior
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2020 | Impact of influencer marketing on consumer preferences | - | Rastogi, Anushka ; Agarwal, Vaidehi | 20p. | |||
| 2020 | Impact of influencer marketing versus traditional celebrity marketing on consumer purchasing behavior | - | Kollosu, Dinesh ; Pitta, Tarun Kumar | 16p. | |||
| 1987 | Pre-need purchasing behavior: An overlooked dimension in consumer marketing | - | Jayachandran, C ; Kyj, Myroslaw J | Journal of Consumer Marketing | Vol.4 | Iss.3 | 59 -66p. |
| 2015 | World of Titan | - | Dharanidhar, K ; Dhinesh, R | 30p. |