Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Purchasing power
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1989 | A usage and attitude study for DR. Writers chocolates; Chaitra Advertising, Bombay | - | Varkey, T Jose | 57p. | |||
| 2013 | How do incumbents respond to bottom-of-the-pyramid firm entry? | - | Chatterjee, Chirantan ; Bhaskarabhatla, Ajay | ||||
| 1999 | Mystery shopping of dealers in the refrigerator market; Godrej-GE Appliances Limited | - | Biswas, Sanjeev Kumar |