Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Regulatory focus
Showing results 1 to 5 of 5
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2023 | Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence | - | Das, Gopal | International Journal of Research in Marketing | Vol.40 | Iss.4 | 865-880p. |
| 2015 | Exploring the formation of consumer expectations | - | Krishnamurthy, Anup ; Kumar, S Ramesh | Journal of Customer Behavior | Vol.14 | Iss.1 | 7-31p. |
| 2023 | Givers eschew gifts that are inferior to their own: How social norms, regulatory focus, and concerns about offending lead givers astray | - | Givi, Julian ; Das, Gopal | Journal of Consumer Psychology | Vol.33 | Iss.2 | 363-376p. |
| 2023 | The impact of scarcity cues on purchase likelihood of art-infused products | - | Gupta, Mansi ; Das, Gopal ; Septianto, Felix ; Hagtvedt, Henrik | Journal of the Academy of Marketing Science | |||
| 2022 | To go or to let it go: A regulatory focus perspective on Bundle Consumption | - | Pandey, Arpita ; Tripathi, Sanjeev | Journal of Service Research | Vol.26 | Iss.1 | 136-150p. |