Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Research design
Showing results 1 to 9 of 9
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2002 | Developing a pricing strategy for Zee and Turner channels in Mumbai; Zee-Turner Private Limited | - | Pegu, Arniban | | | | |
| 2002 | Gauge consumer perception of leasing and fleet management product at retail level (Vol.1). To design and implementation of a smart card solution for Maruti N2N (Vol.2); Maruti Udyog Limited, Gurgaon | - | Anurag, Sinha ; Mamta, Sarangal | | | | |
| 2000 | Hypothesis testing and plan for the launch of the sub-brand club class; Madura Garments | - | Jalan, Mrinal | | | | |
| 2002 | Identifying the market potential for UHT milk in Tamil Nadu; Tetrapak India Private Limited | - | Sunil, B | | | | |
| 2000 | IT industry in Bangalore - Potential; HSBC | - | Raghavendra Prasad, A | | | | |
| 2001 | Mapping the milk modifying habits of Punjab state and Delhi city; Nestle India Limited, Gurgaon | - | Nachappa, K U | | | | |
| 2003 | Market expansion strategy for WEPOX (Recombinant Erythropoietin); Wockhardt, Mumbai | - | Singh, Shanu | | | | |
| 2004 | Paying attention to gender and poverty in health research: Content and process issues | - | Ostlin, Piroska ; Sen, Gita ; George, Asha | Bulletin of the World Health Organization | Vol.82 | Iss.10 | 740-745p. |
| 2008 | Research in emerging economies: Reading small type in dim light in a speeding train? | - | Pant, Anirvan ; Gunta, Srinivas ; Ramachandran, J | | Vol.2008 | Iss.1 | |
