Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Retail sales
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2011 | Effectiveness of promotions in retail stores | - | Sahoo, Beta ; Kumar, Vikas | 30p. | |||
| 1991 | Home selling of Sona spices Madras city trials: An experiment in promotion and distribution; Brooke Bond India Limited, Madras | - | Patel, Simonil | 35p. | |||
| 1989 | Study the soft drink market in detail and recommend distribution and promotional measures to improve TREE TOP shares in Delhi metro; Lipton India Limited, New Delhi | - | Prakash, Samir | 38p. |