Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Web analytics
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2013 | Role of digital marketing and web analytics in shaping market strategy | - | Singh, Abhishek ; Shekhar, Ishan | 30p. | |||
| 2016 | Setting up web analytics framework for Aviva digital assets | - | Chakraborty, Sangbarta | 16p. | |||
| 2019 | Social media and web analytics | - | Nagadevara, Vishnuprasad | Vol.264 | 719-763p. |