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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Word of mouth
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2010 | Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange | - | Wangenheim, Florian V. ; Stringfellow, Anne ; Yang, Zhilin ; Blazevic, Vera ; Praxmarer, Sandra ; Komor, Marcin ; Jiménez, Fernando R. ; Shainesh, G ; Schumann, Jan H ; Shannon, Randall M | Journal of International Marketing | Vol.18 | Iss.3 | 62-80p. |
| 2019 | Effect of word of mouse vs word of mouth on purchase intention | - | Nayak, Sharanya R ; Yadav, Ravinder | 24p. | |||
| 2020 | Word of mouth vs word of mouse: Who wins? | - | Jayaswal, Prachi ; Prakash, Saachi | 38p. |