Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Research Object Proceedings of 2018 Atlantic Marketing Association Conference, September 26-29, 2018 New Orleans, LA, USA
Conference title
Proceedings of 2018 Atlantic Marketing Association Conference, September 26-29, 2018 New Orleans, LA, USA