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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Research Object American Marketing Association 2015 - Summer Marketing Educators Conference (Summer AMA), 15th August, 2015, Chicago, IL, USA
Conference title
American Marketing Association 2015 - Summer Marketing Educators Conference (Summer AMA), 15th August, 2015, Chicago, IL, USA