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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Research Object AMA Summer Marketing Educators Conference 2012 Marketing in the Socially Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, 17-19 August, 2012, Chicago.
Conference title
AMA Summer Marketing Educators Conference 2012 Marketing in the Socially Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, 17-19 August, 2012, Chicago.