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Digital marketing at Volkswagen

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
113-May-2013Digital marketing at Volkswagen-Gupta, Seema 

Description

Abstract
The case will discuss the digital marketing campaigns undertaken by Volkswagen in the last 2-3 years. Digital campaigns include website design, search based advertising, display advertising, social networking sites. The case will describe challenges in digital marketing and the effectiveness of campaigns.
 
Keyword(s)
Digital marketing
Automobile industry

Primary Data

Project title
Digital marketing at Volkswagen
Project Coordinator
Organization
 
Status
Completed
Expected Completion
13-05-2013