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Case study on Alibaba

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
117-Jul-2017Case study on Alibaba-Saranga, Haritha ; Huang, Yanghuna 

Description

Abstract
Since its inception in 1999, Alibaba based out of People’s Republic of China has dramatically redefined how to do business in this age of internet, leveraging data and information as its power tools and creating partnerships with suppliers and customers across the world. Within a short period of 16 years, Alibaba overtook some of the biggest retailers and E-retailers in the world, such as Walmart and Amazon, with its sales and profits surpassing the combined revenues and profits of Walmart, Amazon and eBay in the year 2015. Today, Alibaba is ranked the world’s second most valuable retail brand, with a brand value of US$49.30 billion
 
Keyword(s)
Online marketing
Digital marketing
Retail market
E-retailers

Primary Data

Project title
Case study on Alibaba
Project Coordinator
Organization
 
Status
Completed
Expected Completion
17-07-2017
 
Co-Investigator(s)