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Book on psychology of digital consumer (Book Project)

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
121-Sep-2020Book on psychology of digital consumer (Book Project)-Gupta, Seema 

Description

Abstract
It brings in the concept of behavioral economics and cognitive psychology, with the use of examples. The book uncovers the science behind the practiced tactics in the marketing world and their effects on the human psyche. This unique intersection of marketing with psychology makes it an absorbing read, especially for management professionals.
 
Keyword(s)
Digital marketing
Online marketing
Marketing management
Digital consumer

Primary Data

Project title
Book on psychology of digital consumer (Book Project)
Project Coordinator
Organization
 
Status
Completed
Expected Completion
21-09-2020