1. IIMB-

Kumar, S Ramesh

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Full Name
Kumar, S Ramesh
Vernacular Name
S Ramesh Kumar
 
Variants
S Ramesh Kumar
Kumar, Senthil Ramesh
Kumar, Senthil
Senthil Ramesh Kumar
 
Main Affiliation
 
Personal Site
 
Email
rkumar@iimb.ac.in
 
Scopus Author ID
Biography
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. He teaches in the post graduate, executive management, and research fellow programmes. He has developed courses at the post graduate and doctoral levels. He has also co-authored and published several real life cases associated with several reputed organizations in the Indian context. He has undertaken training and development needs based need identification work across industries/companies. Professor Ramesh Kumar’s research interests include Branding-Consumer Behaviour Interface, Cultural Dimensions in Marketing, and Consumer Behaviour-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journal and his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behaviour, Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
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Publications

Results 1-16 of 16 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12017Value branding in emerging economies as a social dimension in the Indian context-Kumar, S Ramesh ; Marinova, Svetla T 146-162p.
22008The e-mode of brand positioning: The need for an online positioning interface-Kumar, S Ramesh 112-125p.
32005The e-mode of brand positioning: The need for an online positioning interface-Kumar, S Ramesh 304-321p.
41998Marketing Nuggets: conceptual dimensions in marketing-Kumar, S Ramesh 373p.
52007Marketing and branding: the Indian scenario-Kumar, S Ramesh 482p.
62002Managing Indian brands: marketing concepts and strategis, 2nd edition-Kumar, S Ramesh 356p.
72001Managing Indian brands: marketing concepts and strategies-Kumar, S Ramesh 487p.
82018Culture and persuasion appeals: the Indian context-Bhattacharyya, Arun ; Kumar, S Ramesh ; Swaminathan, Vanitha 
92017Consumer behaviour: the Indian context (Concepts and Cases), 2nd edition-Kumar, S Ramesh 348p.
102018Consumer behavior, 12th edition-Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh xix, 669p.
112014Consumer behavior, 11th edition-Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh 504p.
122010Consumer behavior, 10th edition-Schiffman, Leon G ; Kanuk, Leslie Lazar ; Kumar, S Ramesh ; Wisenblit, Joseph 640p.
132010Consumer behavior and branding: concepts, cases and readings-Kumar, S Ramesh 612p.
142003Conceptual issues in consumer behaviour: the Indian context-Kumar, S Ramesh 323p.
151998Cases in marketing edited by Hanne Hartvig Larsen, Sage publications, 1998, 205p., £ 45.00 (cloth), £ 16.99 (paper)-Kumar, S Ramesh IIMB Management ReviewVol.10Iss.4144-145p.
162012Case studies in marketing management, 1st edition-Kumar, S Ramesh 392p.