Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Pandey, Arpita
Loading...
4
0
5
0
false
Loading...
2
0
5
0
false
Full Name
Pandey, Arpita
Vernacular Name
Arpita Pandey
Variants
Pandey, Arpita
Pandey, A
Pandey, A
Main Affiliation
Personal Site
Email
arpita.pandey@iimb.ac.in
ORCID
Scopus Author ID
Researcher ID
Biography
Arpita Pandey is an Assistant Professor in Marketing at IIM Bangalore. She completed her PhD in the Marketing Area from IIM Ahmedabad. Her research interests are in digital marketing, advertising, and consumer behavior. Her thesis explores questions of consumer behaviour in the domain of online cause related marketing. Her dissertation received the best thesis award at IIMA. Prior to joining the PhD program at IIMA, Arpita worked for 2 years in Accenture Management Consulting. She completed her MBA from IIT Kanpur where she was awarded the S N Mittal Gold Medal for all round excellence in the graduating batch.
Loading...
3
0
5
0
false
Publications
(Articles)
Subject
Date issued
Type
Fulltext
Results 1-2 of 2 (Search time: 0.001 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2023 | Debunking fake ad claims: the moderating role of gender | - | Banerjee, Somak ; Rocereto, Joseph F. ; Kwak, Hyokjin ; Pandey, Arpita | International Journal of Advertising | Vol.42 | Iss.8 | 1352-1376p. |
| 2 | 2022 | To go or to let it go: A regulatory focus perspective on Bundle Consumption | - | Pandey, Arpita ; Tripathi, Sanjeev | Journal of Service Research | Vol.26 | Iss.1 | 136-150p. |