How to make HOPCOMS competitive to private retail outlets

Abstract

HOPCOMS was started by the Government of Karnataka with the twin motive of providing the farmers right price by procuring in cash and provide citizens of Bangalore fresh fruits and vegetable at convenient rate and location. But as the time passed HOPCOMS could not remain successful in attracting the crowd. The reason for this was that it did not shake hands with the changing market scenario. More over it lost faith of the people with the deteriorating standard practices it followed. Private retail outlets for fruits and vegetables gave a good competition to HOPCOMS. They have a better operation in the back side of the stores for procurement, warehousing, distribution and pricing. They have also successful in capturing the consumer s expectation. Apart from offering a good quality product they have also taken care of their convenience as well as their shopping experience. This does not mean that HOPCOMS is left with nothing to regain its position. It still has a name which is good enough to protect it if some relevant measures are taken. HOPCOMS needs a renovation in the front end as well as in the back end. It needs to make itself consumer oriented and make changes in its operations to achieve the same. A good shop ambience, availability of choice, consumer convenience, good storage and warehousing, and location are some of the important things which should be taken care of to regain its position in market as against the private retail outlets